People get emotional about what they believe, and so when their beliefs are criticized, challenged or even attacked, their emotions usually get riled up. This is natural. It is human nature. It happens to most of us. Feelings and emotions spread easily in society at these times. But we have to manage them for the betterment of all of us. Understanding how to manage them effectively helps lower the turmoil and destruction, since emotions drive actions. I talk about how to do this in the book.